SEO (Search Engine Optimization) involves many steps, and GOOD SEO is vital to having your website rank well with the Search Engines.
To prepare your website for the Search Engines it is necessary to add meta data (keywords and descriptions) to your page titles, article titles, sub-headings, and body content. It is essential that these components are not too long or too short, or your website will be penalized.
Your main keyword should appear in the URL (Universal Resource Locator) of the page, the title of the page, within the first paragraph, and a few times more on the page. Each page should have labelled images and outgoing links if possible. There are many more "rules" that will determine if your Search Engine Optimization is functional and efficient.
After the SEO is complete for every page we will create a site map, which is a document that helps the Search Engines find all of your pages, some of which they might otherwise miss when they are "crawling" and "indexing" your website.
There are hundreds of Search Engines but only a few big ones like Google, Bing, Alexa, Ask and DMOZ. The smaller Search Engines feed off the big ones, so when we submit to the big ones, the small ones will also find your website.
Winning Website Creations will optimize your website, create a sitemap, verify the site with each of the big Search Engines, and then submit it at least once a month so that they will know your site is active and worth listing.
Watch this short video to get a basic understanding of SEO.